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  • The customer is the most important person.
  • The customer is not dependent on you-you are dependent on the customer. You work for the customer.
  • The customer is not an interruption of our work. The customer is the purpose of our work.
  • The customer does you a favor by visiting or calling on our stores. You are not doing the customer a favor by serving him or her.
  • The customer is as much a part of our business as anything else. If you sold your business, the customer would go with it.
  • The customer is as much a part of our business as anything else. If you sold your business, the customer would go with it.
  • The customer is not someone to argue with or match wits with.
  • It is our job to satisfy the needs, wants, and expectations of our customer and, whenever possible, resolve their fears and complaints.
  • The customer deserves the most attentive, courteous, and professional treatment we can provide.
  • The customer is the lifeblood of our business. Always remember that without customer, you would not have a job. You work for and to serve the customer.